What if Apple made Washing Machines?

Steve Job’s Product Grid

This is a summary of Apple’s 1996 Macintosh product lineup before Jobs returned (note that each product had multiple variants with slightly different numbers and features):

Credited to various parts of the internet…

Bosch’s Washing Machine Product Lineup

Look at Bosch’s washing machine lineup by comparison (other brands are pretty much the same):

Look at those catchy names. Which one will you choose?

What would Jobs do?

Never mind the premium price-tag and amazing design, let’s just apply the product grid and simplify the sales process using existing designs and make it simple for customers to select the right product.

  • Small, medium, or large
  • Budget, mid-range or top-tier

But this isn’t about Washing Machines.

Look at the buying process for your product or service from the customer’s perspective.

It worked for IBM

Shortly after reading Walter Isaacson’s Steve Jobs biography, I read Lou Gerstner’s “Who Says Elephants Can’t Dance?”, about IBMs turnaround starting from 1993.

I help you turn ideas into action and get people to commit to your idea as if it were their own.